According to Eric Balchunas, ESG ETFs are rife with inconsistencies because definitions of 'good' are subjective, so traders should scrutinize fund methodology and actual holdings before allocating capital. Source: Eric Balchunas, X, Aug 24, 2025. He warns that many ESG products may not match investor expectations, making pre-trade due diligence essential to confirm real exposures rather than relying on labels. Source: Eric Balchunas, X, Aug 24, 2025.